From the first moment that I started working here the big hairy audacious elephant in the room has been, how will digital media affect what we do?  Very important people have asked this pertinent question.  Several attempts have been made to explore and even answer this question.  But, like to many other brain numbing and impossibly complex questions before it, this hypothetical mind spasm has been placed on the shelf.  It’s like, we know it is there but it hasn’t made any noise and the smell isn’t that bad, so we are able to walk past it with little to no acknowledgement, going about the daily grind of business as usual, ahhhh ♥Mail. 

The longer I sit in this room, staring at my computer, the more I realize, “what if” what I had first recognized as an elephant in the room scenario really is an 800lb gorilla dilemma?  As this transformation (more palpable as my understanding of mail grows) takes place before my very eyes, my pulse quickens, my nervous system becomes fully engaged and the real questions start to organize themselves in my mind.  Questions like; 

1.        What if organizations determine that a digital presence is all they will need to carry them into and through the next decade? 

2.       What if organizations decide to stop mailing while they are figuring out how to best utilize the popular wave of, “Electronic Advertising”.

3.       Where do we fit with the growing popularity of online marketing campaigns?

Some of you may be wondering why I would have these worries.  Let me clear things up, the purpose of this website is not to eliminate mail.  I believe that a functional and reliable mailing system is one of the hall marks of civilized society.  We are here to support mailers.  Our mission is to eliminate unnecessary waste by minimizing the amount of materials sent to incorrect addresses or recipients that are no longer at the intended address.  So, with your shiny new understanding of our goals you can see why my internal alarm system would ring so loudly that it would prompt this blog.  To solve these queries, we need to better understand the capabilities of this 800lb Gorilla.  Stay Tuned………

~Green Girl

I would like to thank all of the Mail Centers that participated in our wasteful mail watch campaign for a recent mailing of a certain, “BIG BOOK”.  A big book that comes in a white box with red lettering, but I won’t name names or divulge details for privacy’s sake.  But, I will say, all of your feedback was awesome!  Now we have concrete evidence that a significant percentage of this mailers campaign was not received by their intended recipients.  For a sample of some of the feedback about this mailing please read below!

Mail Center Feedback